Spot, Roofr, Merge, Cortex, Evabot— May 24th, 2021

Nicolas von Blottnitz
4 min readMay 25, 2021

We see about 5,000 startups each week, and I want to give you a glimpse into how we at Headline think about trending tech companies and tracking new investment opportunities. In this post, I’m highlighting top tech companies that have announced or raised a seed round within the past week.

Some news out of the Headline portfolio from last week:

LucidLink raises their $12M Series A led by Headline with participation from Adobe, Baseline Ventures, and Bright Cap Ventures.
LucidLink is a revolutionary technology that transforms the cloud into a local storage system by providing direct access to files stored in the cloud and streaming them to applications on demand. I am incredibly excited to be joining the board as an observer alongside our partner Conrad Chu (former Munchery CTO) who will be taking the board seat.

Enough of the self-promotions, now to the most exciting Seed companies from last week.

Spot

EVA Growth Index:
No external sources showing growth

Product:
Mobile-first conference call platform with a focus on enabling users to take calls as they walk or are on the go

Lead Investors:
Kleiner Perkins

Total Raised:
$7M

Comparables:
Zoom, GoogleMeets

My Thoughts:
I am someone who is on the go a lot and loves being able to turn dead travel time into productive work time by taking calls. Zoom is by no means optimized for this, so I am looking forward to seeing how Spot might be able to create a superior experience for this use case.

Roofr

EVA Growth Index:

Product:
Vertical SaaS platform for roofers with an initial focus on sales

Lead Investors:
Bullpen Capital

Total Raised:
$8M

Comparables:
N/A

My Thoughts:
I had a friend who worked in roofing and learned that this is an evergreen industry with over $30B in annual spend in the US, which is only growing with the increase of hurricanes across the east coast. Seems like a fantastic industry to build a beast of a vertical SaaS play.

Merge

EVA Growth Index:
No external source showing growth

Product:
API-first integration platform for the HR, payroll, recruiting, and accounting space.

Lead Investors:
New Enterprise Associates

Total Raised:
$5M

Comparables:
Segment for the HR SaaS world

My Thoughts:
HR is usually the greatest cost-center to any organization which comes with a plethora of fragmented HR tools that don’t speak to each other. Merge’s value proposition is incredibly compelling and I see the ability for themto build a massive business here.

Cortex

EVA Growth Index:

Product:
Software platform for product and developer teams to manage their microservices

Lead Investors:
Sequoia Capital

Total Raised:
$3M

Comparables:
effx

My Thoughts:
Modern tech products are built by dozens if not even hundreds of micro-services which can be incredibly time-consuming and messy to manage. I am no dev-ops expert, but it only seems natural that a software platform like Cortex to streamline this.

Evabot

EVA Growth Index:

Product:
Automated corporate gifting platform for sales teams

Lead Investors:
Bloomberg Beta

Total Raised:
$3M

Comparables:
Alyce, Sendoso

My Thoughts:
As Zoom replaces the need for sales reps and account executives to travel, I see a world where personalized gifting will become a norm across the sales industry. Evabot looks far more beautiful than other players in the space, so this should be one to watch.

See last week’s Seeds to watch in the link below:

Hi, I am Nicolas von Blottnitz, an Associate at Headline’s SF office focusing on Consumer, Fintech, and SaaS business. Since joining the firm in 2018, I have led our investments in Tabnine, Polygon, Flockjay, Solid, and Grin.

What is the EVA Growth Index?
The EVA Growth index is a composite of third-party data sources around a company’s website traffic. The vertical green lines in the charts represent a point in time where the company raised outside capital.

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Nicolas von Blottnitz

Early-stage venture capitalist at the global venture firm Headline and passionate surfer.