Side Door, 10Web, Rootly, Coastpay, The @ Company — 12th July, 2021

Nicolas von Blottnitz
4 min readJul 12, 2021

We see about 5,000 startups each week, and I want to give you a glimpse into how we at Headline think about trending tech companies and tracking new investment opportunities. In this post, I’m highlighting top tech companies that have announced or raised a seed round within the past week.

Side Door

EVA Growth Index:

Product:
Online marketplace connecting artists and consumers for exclusive in-person or online events

Lead Investors:
Rhino Ventures (Formerly Vancouver Founder Fund)

Total Raised:
$3,43M (One investment is undisclosed so this figure is not accurate)

Comparables:
Gigmore, VividSeats

My Thoughts:
We have seen with digital creators how important it is for artists to have direct access to their fans. I don’t see any reason why traditional artists should not have this same access and cut out the middlemen of traditional ticketing platforms and event managers. For consumers, it will be all about the authentic and exclusive supply.

10Web

EVA Growth Index:

Product:
AI-enabled WordPress hosting service with a focus on optimizing for page-speed

Lead Investors:
Sierra VenturesAI Fund

Total Raised:
$2M

Comparables:
Kinsta

My Thoughts:
It is arguably too difficult to build a great WordPress site in this modern-day with users needing to have entry-level developer skills. I, therefore, think it is about time that someone builds software that automates this and democratizes WordPress to the everyday computer user.

Rootly

EVA Growth Index:
No external sources showing growth

Product:
Incident management and response engine out of Slack

Lead Investors:
XYZ Venture Capital

Total Raised:
$3M

Comparables:
Atlassian has a Slack integration

My Thoughts:
Modern tech organizations live on Slack and incident response is all about speed. Having incidents and responses running straight out of Slack should therefore significantly speed up response time, which is especially important for early-stage products.

Coast

EVA Growth Index:
No external sources showing growth

Product:
Debit card provider for fleet operators to seamlessly track and manage expenses

Lead Investors:
Better Tomorrow Ventures

Total Raised:
$6M

Comparables:
Expensify

My Thoughts:
This solution has existed in the white-collar business world for a few years already, so it is only natural that it will be rolled out across the blue-collar sector as well.

The @ Company

EVA Growth Index:

Product:
Platform of verified apps by the @ sign that guarantees the app accesses and end-users data but does not store it

Lead Investors:
Kirk Brown

Total Raised:
$11M

Comparables:
N/A

My Thoughts:
Consumers are increasingly aware of their privacy and enabling businesses to use the user’s data while they use the app but not having access to it once they are gone, seems more than fair.

Hi, I am Nicolas von Blottnitz, an Associate at Headline’s SF office focusing on Consumer, Fintech, and SaaS businesses. Since joining in 2018, I have led our investments in Tabnine, Polygon, Flockjay, Solid, and Grin.

What is the EVA Growth Index?
The EVA Growth index is a composite of third-party data sources around a company’s website traffic. The vertical green lines in the charts represent a point in time where the company raised outside capital.

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Nicolas von Blottnitz
Nicolas von Blottnitz

Written by Nicolas von Blottnitz

Early-stage venture capitalist at the global venture firm Headline and passionate surfer.

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