OpenLoop, Atrium, EcoCart, HiGeorge, Pearpop — April 19th, 2021

Nicolas von Blottnitz
4 min readApr 19, 2021

We see about 5,000 startups each week, and I want to give you a glimpse into how we at e.ventures think about trending tech companies and tracking new investment opportunities. In this post, I’m highlighting top tech companies that have announced or raised a seed round within the past week.

OpenLoop

EVA Growth Index:
No external sources showing growth

Product:
Marketplace that matches certified clinicians with innovators in the digital health space

Lead Investors:
ISA Ventures, Techstars, Next Level Ventures, Panoramic Ventures

Total Raised:
$4M

Comparables:
N/A

My Thoughts:
We are seeing an explosion of tele- and digital-health companies of which many require clinicians to fuel their services. As these businesses scale, they will have a real-time demand for clinicians that they will likely be willing to pay a premium for so that they can focus on their core operating model.

Atrium

EVA Growth Index:

Product:
Sales performance analytics software that provides sales managers with actionable insights and flags potential issues early

Lead Investors:
First Round Capital, Bonfire Ventures, CRV, Bullpen Capital

Total Raised:
$14M

Comparables:
Amperity

My Thoughts:
Most of the existing sales analytics stack is outdated and incredibly complex to integrate. Atrium has quick integration and an incredible customer base to vow for their product.

EcoCart

EVA Growth Index:

Product:
Integration at check-out that lets e-commerce companies provide carbon-offsetting for a consumers purchase

Lead Investors:
Base10 Partners

Total Raised:
$3M

Comparables:
CarbonCheckout, Cloverly

My Thoughts:
I do see a world where carbon-offsetting will become the norm with any purchase. I do see economies of scale here where the largest carbon-offset purchaser will have access to the best carbon-offsetting projects, which seems vital for the success, so there might be a moat to be built here.

HiGeorge

EVA Growth Index:

Product:
Library of up-to-date charts around hot social-economic topics for independent news-publishers

Lead Investors:
Globivest

Total Raised:
Undisclosed

Comparables:
N/A

My Thoughts:
With lots of smaller publishers, if not even individuals taking over the news market, I believe that HiGeorge can become a central source of charts around current topics of interest (COVID cases, campaign financing, etc) that all these individual publishers leverage.

Pearpop

EVA Growth Index:

Product:
Collaboration marketplace that allows fans to buy shared screen time with TikTok celebrities

Lead Investors:
Seven Seven Six, Sound Ventures, Slow Ventures, Bessemer Venture Partners

Total Raised:
$16M

Comparables:
Cameo

My Thoughts:
This is probably the most compelling product I have seen being built on top of TikTok. I do wonder if the TikTok user base has the necessary disposable income to purchase top-tier talent. That being said, nothing surprises me anymore what Gen-Z likes to spend their money on.

Hi, I am Nicolas von Blottnitz, an Associate at e.ventures’ SF office focusing on Consumer, Fintech, and SaaS business. Since joining the firm in 2018, I have led our investments in Tabnine, Polygon, Flockjay, Solid, and Grin.

What is the EVA Growth Index?
The EVA Growth index is a composite of third-party data sources around a company’s website traffic. The vertical green lines in the charts represent a point in time where the company raised outside capital.

e.ventures — eventures.vc

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Nicolas von Blottnitz

Early-stage venture capitalist at the global venture firm Headline and passionate surfer.